The Blair Witch Project
Dark lighting used, black, and red to create a ghostly mysterious atmosphere. Bright lighting used to contrast and emphasize mysterious atmosphere
Image used to create fear and introduction as to where the film will be set
Shadows used to create mystery
Has a little synopsis to instil fear into the audience and to give a little insight into the plot of the film
Simple font used in black not to be the main element of the film poster
Dark background used
Symbol of the film used
Title doesn’t necessarily suggest that it is a horror film

Saw
Dark colours used, red and black along with white to highlight a contrast and to give a mysterious mood.
Tagline used
Gore used in film poster to give a slight insight as to what type of film it is
Blunt title, which makes it clear as to what type of film it is.
Font used is bold and it stands out from the poster. This is because with slasher horror films the title of the film plays a keep part in the advertising of it. It is also in capitals to make an impact of the audience
Image used to give a theme of what the film is about i.e. a significant amount of teeth are missing, representing the violent nature of the film
An instrument that is used in the film is in the film poster, this also highlights what is included in the film